kvCORE Smart Campaigns: 7 Things You Must Know

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Maximizing Success with Smart Campaigns in kvCORE

In today's fast-paced digital world, marketing automation is a must-have tool for real estate agents and brokers.

​Smart Campaigns in kvCORE allow you to create highly targeted and personalized campaigns for your leads and contacts, using advanced automation and machine learning techniques. With Smart Campaigns, you can automate your follow-up, nurture your leads, and stay top-of-mind with your prospects and clients.

Key Considerations for Optimizing kvCORE Smart Campaigns

But before you jump into using Smart Campaigns, there are a few items you need to know. In this blog post, I'll walk you through some of the most vital things you must know about kvCORE Smart Campaigns, from understanding the basics to reminders I personally keep in mind. So, whether you're a seasoned kvCORE user or just getting started, read further to learn how Smart Campaigns can help you grow your real estate business.

Understanding the Power of Campaigns

Campaigns, as we know them, are a planned set of activities put together in an organized way to meet a specific goal, like an advertising campaign of television commercials created to convince you of buying a new phone or a new pair of shoes.

​Campaigns designed by kvCORE are repetitive and high-level, so your time isn't wasted and your brand remains in the spotlight.

Strategic Planning for Effective Campaigns

Just deploying campaigns spontaneously without paying attention to how these campaigns match the business is a mistake most real estate agents do. A well-planned campaign strategy is crucial for achieving your business objectives and goals, and for ensuring that your marketing efforts are targeted and successful.

Campaigns should always be action-oriented, and unlike drip campaigns which are time-based and created to promote new property alerts, provide evaluation, and discuss market reports, kvCORE campaigns tend to have a specific target per day, and this sequence will push through depending on how you set the system up.

Leveraging kvCORE Templated Campaigns

Once you have decided on a working strategy for your campaigns, it’s time to work on your content. kvCORE provides a library of templated campaigns which you can access through the Smart Campaigns section of the Marketing tab.

Building High-Impact Campaigns

Once you have accessed kvCORE’s campaign library and see everything the platform has to offer, it’s time for you to build your campaigns along these three guidelines: logic, template, and framework. 

Applying Logic, Templates, and Frameworks

Logic is an important component of any marketing campaign. It refers to the process of using reason and critical thinking to make decisions about how to structure your campaign, what message to convey, who to target, and the number of days your campaign is supposed to run.

Templates are pre-designed marketing materials that you can use to quickly create professional-looking campaigns. With kvCORE, you have access to a wide range of templates, including email templates, SMS, and even call options. 

These templates can save you effort and time, as you don't need to start from scratch every time you create a new campaign.

​When using templates, it's important to remember that they should be customized to fit your brand and message. Frameworks are a set of guidelines and best practices that help you structure your campaigns in a way that maximizes their effectiveness. While the template provides a basic composition, you'll want to add your own images, text, and branding elements to make it your own.

Regular Audit for Continuous Improvement

Since kvCORE offers a lot of valuable campaigns for your selection, it’s important that you audit each of them one by one and choose which ones should be added to your library. By regularly analyzing and adjusting your campaigns, you can stay at the forefront of the market competition and achieve your marketing goals by identifying which campaigns are worth investing your resources into.

Tailoring Campaigns to Your Business Goals

After auditing and analyzing which kvCORE campaigns work best for you, it’s time to pull which ones suit your business most. No matter how valuable most of the templates seem, it's crucial to remember that not all campaigns are created equal, and some may not be the right fit for your business. 

​Every business has unique goals, and the campaigns that work for one business may not be suitable for another. By discarding campaigns that don't align with your business goals, you can focus on developing campaigns that are tailored to your specific needs and objectives.

Harnessing Lifecycle and Timing

Auditing these campaigns based on different layers of digestion allow you to set which campaigns are for different types of leads and help you create a stronger sphere of influence. Maintaining a strong sphere of influence can help you achieve your business goals, build your brand, and establish your authority in your industry.


Ultimately, mastering kvCORE's campaign tools and auditing your campaigns is all about understanding your audience and delivering the accurate message at the right time. With its powerful capabilities and intuitive interface, kvCORE gives you the tools you need to do just that, and to take your real estate business to the next level.

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Kim Barber Coaching is a coaching company that helps existing agents with their businesses and services online. We make no claims or representation that by implementing the modules and lessons, you will earn money or make your money back. This video presentation and the testimonials are hereby used for educational and exemplary purposes only, they are not intended to incite sales. While they may show real experiences from paying students, their business’s results are not typical, and your business’s experience will vary based upon the effort and education of your business’s employees and management, the business model that is implemented, and market forces beyond anyone’s control. California residents can obtain information about the categories of personal information collected, and the business purposes for which the information is collected, by clicking here. While these testimonials are real, participants were incentivized. These results are not typical and we make no earnings or return on investment claims. Kim Barber Coaching is not a business opportunity, it’s a training to help existing real estate agents.

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